Tide Coldwater Clean Fresh HE Turbo Clean Liquid Laundry Detergent, 59 loads

Tide Plus Coldwater, America's #1 detergent*, now offers even greater performance. Based on sales in the Nielsen laundry detergent category, Tide has long been the market leader. Now, the Tide Plus Coldwater formulation takes cleaning to the next level.

One of the standout features of Tide Plus Coldwater is its exceptional energy savings. When switching loads from warm to cold water, it provides 50% more energy savings compared to previous Tide formulas. This makes it an environmentally-conscious choice that helps users reduce their carbon footprint while still achieving superior cleaning results.

Tide Plus Coldwater is also the #1 recommended detergent by washing machine manufacturers*. This recommendation is based on co-marketing agreements, underscoring the trust and confidence that leading appliance brands have in the Tide brand.

As part of the trusted Tide Plus Collection, Tide Plus Coldwater upholds the high standards that consumers have come to expect from the Tide name. The Tide Plus Collection represents the pinnacle of Tide's cleaning prowess, combining advanced formulations with the brand's renowned effectiveness.

Tide's commitment to innovation and continuous improvement is clearly evident in the Tide Plus Coldwater formulation. By leveraging the latest advancements in laundry science, Tide has been able to deliver a detergent that not only cleans exceptionally well, but also offers tangible energy savings for environmentally-conscious consumers.

The combination of Tide's market-leading position, the trust of washing machine manufacturers, and the energy-saving benefits of the Tide Plus Coldwater formula make it a compelling choice for anyone seeking a high-performing, eco-friendly laundry solution. As the #1 detergent in America, Tide continues to set the standard for excellence in the category.

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