Tide Plus Bleach Alternative HE Liquid Detergent

The Tide Plus Bleach Alternative liquid laundry detergent from America's #1 Trusted Detergent Brand is designed to deliver brighter and whiter fabrics after just one wash. The formula has been made more concentrated, allowing for enhanced stain removal and freshness with less water.

Tide is the #1 recommended laundry detergent brand by washing machine manufacturers*, based on co-marketing agreements. As part of the trusted Tide Plus Collection, the Tide Plus Bleach Alternative offers a powerful cleaning solution to cover your many laundry needs.

For optimal results, measure your loads using the cap provided. For medium loads, fill to the bar 1 line; for large loads, fill to the bar 3 line; and for HE full loads, fill to the bar 5 line. Add your clothes, pour the detergent into the dispenser, and start the washer.

Compared to the original Tide formula, the Tide Plus Bleach Alternative provides more brilliant whiteness after just one wash. The more concentrated formula delivers more cleaning agents and less water in every drop, making it a more efficient and effective choice for your laundry needs.

Tide is the Consumers' #1 Trusted laundry detergent brand, according to a survey conducted by Reader's Digest. This trust and reliability have made Tide the go-to choice for households across America, ensuring your fabrics look their best with every wash.

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